We have partnered with London Irish Rugby Club to remind everyone about healthy eating.
The campaign includes social media messages and a series of three short impactful videos, featuring London Irish player Matt Rogerson. As well as healthy eating messages, the videos carry exclusive glimpses behind the scenes of London Irish’s new Brentford stadium.
- The first video is about the importance of wholegrains as part of a balanced diet.
- The second reminds everyone of the benefits of eating enough vegetables.
- The final video in the series contains information about keeping properly hydrated
In addition, we will share messages about salt in food, and portion sizes.
The campaign coincides with British Nutrition Foundation healthy eating week.
“When we’re tired or stressed, it is easy to reach for the quick snack, and these aren’t always the best choices,” said Ciara Pryce, group services director. “London Irish is helping us to remind people about healthy habits in a new and engaging way. It is essential for a healthy mind and a healthy body that we are aware of eating the right types of foods.”
“We are really pleased to be working with VGC to help get these important messages across,” said Matt. “Both rugby players and site operatives need to be aware of looking after their health to do their jobs as well as possible.”
VGC has been a partner of London Irish since summer 2016.